Why Brands Choose CleverTap Over Others?

Take it from the 100+ forward-looking companies who have upgraded to CleverTap from Others in the last year. With our platform, you get:

All-in-One Customer Engagement Platform that works at any scale, be it World Cup or IPL
Limitless Data powered by TesseractDB^TM
Most importantly, Highest Customer Adoption (more brands than all our competitors combined!)

All-in-One Customer Engagement Platform

Fully integrated segmentation, behavioral analytics, messaging and product A/B testing

Get actionable insights, build segments visually, and engage with customers at speed
AI-powered customer journey optimisation, product recommendations and intent based user segmentation

Limitless Data powered by TesseractDB^TM

Segmentation and engagement lookback periods up to 10 years to use entire user history for actions

Others offer segmentation and engagement lookback of 3 months
They might offer extended storage for analytics but it will not be available for actions (segmentation or engagement). It is hence rendered useless

Truly Real Time Engine

Live Segmentation and Engagement are Truly Live

Other platforms are built on slow engines, and hide their deficiencies behind obfuscated SLAs and false statements
Here’s how they describe themselves -
“The frequency of pre-computing can vary from 30 minutes to a few hours, based on the campaign type. Segment membership doesn’t change for this typically, based on real-time data.”

CleverTap vs Others

CleverTap does everything that Others do — and so much more!
Find out how much more you get with our comprehensive retention and engagement platform.

		Others
Standard Notification Channels • Send messages to customers through push notifications, emails, SMS, ad audiences, etc
Campaign Analytics • Dashboard for campaign performance containing stats for notifications sent, delivered, clicked, conversions, etc
User Journey Builder • Visually build user journeys with different paths containing notifications based on user events, for customer onboarding, activation, conversion, etc
Unlimited profile & behavior history • 10 years of data lookback • 10,000 data points per user per month
Hyper responsive dashboards • Immediate data processing post ingestion • Others have a 15 min SLA
Segmentation • Real time segmentation to track what users are doing right now and to push them to the moment of truth • Others have a 30 min SLA for ingestion and 3 hours for segment calculation
Pivots • Identify hidden patterns and hotspots in your data via tables and other data visualizations tools
Real Impact Dashboard • Long-term view of the consolidated impact of your engagement campaigns on business metrics
Today Dashboard • To give you a quick view of active user trend. Revenue Dashboard • To give you a quick view of revenue trends.
RenderMax • We provide higher push notification delivery rates for Chinese OEMs without missing out on key elements like impression tracking, custom display properties & key-value pairs

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“

CleverTap is an easy-to-use and intuitive tool to engage with customers. We are also very happy and impressed with the support the Customer success team provided.”

Maybelle Cheah |

Customer Analytics Team Lead, Boost

“

The big problem that CleverTap helped to solve was understanding the performance of our campaigns.”

Rory Geoghegan |

Head of Product, YouNow

“

With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create a funnel or analyze a cohort using the dashboard.”

Asiyeh Attar |

Product Manager, Edenred UAE

“

CleverTap is a powerful engagement tool which delivers a lot more than most CRM tools in the market in terms of analytics and building effective journeys.”

Denis Mikheev |

CRM & Direct Communication Manager, Paysend

Addressing some misconceptions about us

Analytics

REALITY

We use the term ‘UTM visits’ instead of ‘UTM sessions.’ Details on source, medium, campaign, etc. are available.
Flows allow full analysis of user trajectories, along with the time taken to go through.

MISCONCEPTION

Missing session and source tracking
Limited user path analysis prevents marketers from getting a granular understanding of user behavior

Focus

REALITY

We have 18 messaging channels: push, SMS, email, web, WhatsApp, in-app, Facebook and Google ads, and more.
- Product Experiences for multiple app experiences
- Recommendations for predictive suggestions & more

MISCONCEPTION

Focuses on mobile engagements
Mobile-centric yet fails to support deeper use cases around app personalization

Delivery Rates

REALITY

With RenderMax, push render rates have skyrocketed to 85%. - Shankar Krishnamurthy, BetterHalf
We provide full email consulting with regular benchmark reports. E.g. Ixigo Achieved Open Rates of 54%

MISCONCEPTION

Lack of evidence around proven successful push delivery rates
Lacks end-to-end email infrastructure support, affecting inbox placement rates

Scalability

REALITY

We’re integrated with leading Analytics, CDP, and Cloud Solutions in a bi-directional way and offer role-based control
Testimonials from brands like Jio (during IPL!) and Meesho demonstrate our scalability

MISCONCEPTION

Missing enterprise-ready features like critical third-party integrations and cross team collaboration
Delays in dashboard load time

REALITY

Send real-time product recommendations to every customer
Determine which journey to send your users in real time
use AI-driven predictions to identify intent-based segments

MISCONCEPTION

AI is largely limited to identifying the best time to engage a customer

Pricing

REALITY

Transparent MAU based pricing with Unlimited Data Points
Predictable budgeting- no unexpected overages
Easy to educate internal teams to ensure operational compliance

MISCONCEPTION

Unpredictable data-points based pricing
Limits usage and difficult to keep track of expenses
Results in overages making budgeting difficult

Schedule a Demo to get up to 3 months Free Trial*

Thank you for your interest in CleverTap

All-in-One Customer Engagement Platform

Limitless Data powered by TesseractDB^TM

Truly Real Time Engine

CleverTap is an easy-to-use and intuitive tool to engage with customers. We are also very happy and impressed with the support the Customer success team provided.”

The big problem that CleverTap helped to solve was understanding the performance of our campaigns.”

With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create a funnel or analyze a cohort using the dashboard.”

CleverTap is a powerful engagement tool which delivers a lot more than most CRM tools in the market in terms of analytics and building effective journeys.”

Why Brands Choose CleverTap Over Others?

Take it from the 100+ forward-looking companies who have upgraded to CleverTap from Others in the last year. With our platform, you get:

Schedule a Demo to get up to 3 months Free Trial*

Thank you for your interest in CleverTap

All-in-One Customer Engagement Platform

Limitless Data powered by TesseractDBTM

Truly Real Time Engine

CleverTap vs Others

Get It Straight From the Source: What Our Customers Say About Us

CleverTap is an easy-to-use and intuitive tool to engage with customers. We are also very happy and impressed with the support the Customer success team provided.”

The big problem that CleverTap helped to solve was understanding the performance of our campaigns.”

With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create a funnel or analyze a cohort using the dashboard.”

CleverTap is a powerful engagement tool which delivers a lot more than most CRM tools in the market in terms of analytics and building effective journeys.”

See what Marketers & Product Owners say about us on G2

CleverTap Customers Span the Globe

Addressing some misconceptions about us

Try the All-In-One Customer Engagement Platform

Limitless Data powered by TesseractDB^TM