Cross-Channel Messaging Engage users across mobile, web, and the in-app experience
Campaign Optimization Purpose-built tools for optimizing all of your campaigns
Journey Orchestration Visually build and deliver omnichannel campaigns in seconds
Audience Segmentation Create actionable segments with ease and perfect your targeting
Behavioral Analytics Real-time analytics to uncover user trends and track behaviors
Lifecycle Optimization Guided frameworks to move users across lifecycle stages
Smart Platform Pricing
Media & Entertainment
Travel & Transportation
Videos & Podcasts
Whitepapers & Ebooks
Press & Media
Today, user retention is a critical way for driving growth of companies of every scale. In fact, according to Bain & Company, a 5% increase in customer retention can lead to a 75% increase in profits. While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
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CEO and Co-founder | CleverTap
Sunil is a technologist and drives CleverTap’s strategic vision while also managing investor relations. He has previously held CTO roles at startups and companies like Network18 and Infospace Inc.