User Retention: Mantra for Sustainable Mobile Growth

Today, user retention is a critical way for driving growth of companies of every scale. In fact, according to Bain & Company, a 5% increase in customer retention can lead to a 75% increase in profits.

While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.

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In the Webinar, we will explore

  • Why are forward looking companies focusing on user retention?
  • How should one balance their marketing spend in acquisition versus retention for maximum growth?
  • What should be the plan of action for companies to increase user retention?
  • Metrics used for measuring user retention
  • Industry wide case studies on how user retention has helped organizations drive growth.


Sunil Thomas

Sunil Thomas

CEO and Co-founder | CleverTap

Sunil is a technologist and drives CleverTap’s strategic vision while also managing investor relations. He has previously held CTO roles at startups and companies like Network18 and Infospace Inc.

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