Webinar
User Retention: Mantra for Sustainable Mobile Growth
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
Trusted by Today's Top Brands
Agenda
In the Webinar, we will explore
- Why are forward looking companies focussing on user retention?
- How should one balance their marketing spend in acquisition versus retention for maximum growth?
- What should be the plan of action for companies to increase user retention?
- Metrics used for measuring user retention
- Industry wide case studies on how user retention has helped organisations drive growth.
Speaker
Sunil Thomas
CEO and Co-founder | CleverTap
Sunil is a technology leader with significant expertise and experience in organizational and technology leadership. Passionate about applying technology trends for business benefit to ensure optimum delivery of fresh ideas, new products and new customers to market – Technologist by heart.