Mobile Engagement 2021: The Rise of the Super User

The year 2020 accelerated the adoption of mobile apps globally. The UAE, which has one of the world’s highest mobile phone penetration at 187% is no different. Tech savvy millennial use mobile apps for everything.

As the pandemic hit, the lock-down reflected onto drastic increases of the usage of a variety of important and operational apps. This growth has translated into increases in revenues from mobile apps by the end of 2020, as a whole.