Webinar

State of the Media and OTT App User Lifecycle

With 67% user churn in the first two weeks and the viewing landscape becoming mobile first, getting a user to engage with your media and OTT app may be harder than expected.

In this 30 minute webinar, we break down the OTT app user lifecycle and share what we found out by analyzing over 8.7 billion data points across 100 million devices and 80 million users. We’ll also share a few #CleverTips that can help you succeed in a competitive market, and how you can get users to engage more and stay glued to your app.

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Agenda

In the Webinar, we will explore

  • Understanding the cord cutters’ behavior: The OTT app user lifecycle
  • Understanding the metrics that determine success for OTT apps
  • Media and OTT app benchmarks for 2019
  • Quick hacks to improve user retention, keep users engaged and make them come back for more month after month

Panelists

Shafique Gajdhar

Marketing – CleverTap

Shafique is a data driven marketer with a knack for leveraging content to generate demand for SaaS products. He has worked across functions like sales, inbound marketing, and currently works into product marketing at CleverTap.

Ketan Pandit

Marketing – CleverTap

Ketan is a seasoned marketing leader with nearly 14 years of experience across technology companies such as Aureus, Cognizant and Persistent. In his role as the Head of Growth at CleverTap, he is responsible for demand generation and brand visibility.

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