RFM

Automated Segmentation with RFM

Automatically Explore Distinct Customer Segments Right Out of the Box.

Customer Data Platform
rfm eliminate guesswork

Eliminate Guesswork from Behavioral Segmentation

Who are my loyal customers? Who are most likely to churn? To engage?

Segmentation is critical to any marketing strategy. But trying to uncover key customer segments from billions of data points is cumbersome. Grouping them manually can be like finding a needle in a haystack.

Despite a need to identify actionable differences in customer behavior, marketers end up spending too much time comparing data sets.

Introducing Automated Segmentation

Our best-in-class automated segmentation technique – via recency, frequency, monetary (RFM) analysis – examines your customer activity to identify how recently and frequently they performed an action such as purchasing a product or booking a trip.

It divides your audience into distinct groups that range from champions and loyal users to at-risk and hibernating customers that are likely to churn.
automated segmentation
rfm transitions

Pinpoint Segment Transitions to Improve Retention

In one intuitive view, you can identify customers that moved from one segment to another and constantly fine-tune your engagement efforts.

Are new customers becoming champions? Recommend related products in push notifications. Are at-risk customers moving into the hibernating segment? Re-engage them with personalized reactivation offers.

Find Monetary Value to Determine Marketing Spend

Marketers often struggle to attribute the right monetary value to a segment. Without automated segmentation, it is easy to overlook high value customers or miss re-engaging at-risk customers at the right time.

Automated segmentation gives an aggregate value such as purchases, readership, or subscriptions for each customer segment. With insights into your most valuable and least valuable customers, it’s easier than ever to determine the spend on your marketing campaigns.
monetary rfm
user engagement strategy

Use Reachability Metrics for Effective Messaging

CleverTap’s automated segmentation also brings you channel-specific reachability metrics for each segment. Determine the most effective channel of communication such as mobile push, email, SMS, and web push to adapt your messaging and prioritize every segment’s unique engagement preferences.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
    See Case Study
  • 7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing
    See Case Study
  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    "CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized."
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • 8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study