The Mobile Marketing Metrics that Matter to CMOs

Focus on the metrics that matter to your CMO, tie campaign results back to relevant business goals, and create smart marketing strategies that drive company growth.


Metrics That Matter For Growth: A Handbook for Mobile Marketers

Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track, interpret and apply, so you can drive long-term engagement and growth.


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