The ability to have analytics and engagement on the same platform has been critical to our customer acquisition and retention strategy. CleverTap’s advanced segmentation engine allows us to send hyper contextual messages to our customers based on their past experiences. CleverTap’s robust architecture provides us with the ability to send massive campaigns for live events without having to worry about deliverability. We also enjoy the automated reminder feature that CleverTap has and it makes life easier for subscription based businesses such as ours. Since integrating CleverTap, we have increased our CTR by 5% and subscription by 10%.