Mobile Engagement 2021: The Rise of the Super User

The year 2020 accelerated the adoption of digital apps to stratospheric levels. At the beginning of the lockdown, remote working apps saw a 1400% increase in downloads, and Edtech apps just over 1000%! Wellbeing and Fitness, Food Delivery, eCommerce weren’t too far behind either. This growth has translated into approximately 48% increase in revenues from mobile apps by the end of 2020.

As we step into 2021, we look at the trends that will shape mobile engagement with users. Has the crisis in 2020 reshaped the way users interact with businesses, or was it a one-off? What can brands do to improve engagement and retention? We look at these and many other aspects.