Mobile Engagement 2021: The Rise of the Super User
The year 2020 accelerated the adoption of digital apps to stratospheric levels. At the beginning of the lockdown, remote working apps saw a 1400% increase in downloads, and Edtech apps just over 1000%! Wellbeing and Fitness, Food Delivery, eCommerce weren’t too far behind either. This growth has translated into approximately 48% increase in revenues from mobile apps by the end of 2020.
As we step into 2021, we look at the trends that will shape mobile engagement with users. Has the crisis in 2020 reshaped the way users interact with businesses, or was it a one-off? What can brands do to improve engagement and retention? We look at these and many other aspects.
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Join us for an insightful discussion with practitioners from the mobile engagement space who will talk about
What has the pandemic taught us about user engagement
Evolution of the modern online superuser
User engagement and retention in 2021
Key Trends to watch out for
Co-Founder, Head of Product and Strategy at StatementGames Inc
Chief Marketing Officer at CleverTap
Head of Gaming at AppsFlyer
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