CleverTap Launches Startup Program to Help Mobile Entrepreneurs Scale

April 6, 2016


CleverTap, a mobile user engagement and analytics company, releases a free program for mobile startups that activates growth while increasing user retention. Leveraging its award-winning analytics, the CleverTap platform is behind companies like DealsPlus (10M users) and Bookmyshow (25M users). CleverTap now extends the platform to early stage mobile companies worldwide at zero cost. Powering thousands of mobile app companies to date, CleverTap stands to be the ultimate growth resource, affirming their value by their most recent raise of $8M in August 2015 from Sequoia and Accel Partners.


Live video streaming selfies app Streamago is already seeing tremendous increases in traffic and engagement with the CleverTap platform. “The startup program has been extremely beneficial for us from both a user analytics as well as user retention standpoint,” said Daniele Calabrese, co-founder and CEO of Streamago. The app has already captured more than 100,000,000 monthly data points with CleverTap’s platform and is currently acquiring organically over 15,000 new profiles daily. “CleverTap’s analytics capabilities give us unparalleled insight into user behavior allowing us to target our messaging for each user.”


CleverTap’s free startup program is open to any early-stage company with a mobile app. Participants enjoy the following benefits:


• 100% free app analytics, for unlimited users (MAU’s) and unlimited messaging (push notifications, in-app and email messages). Record up to 1 Million events every month to capture user behavior.

• Developer SDK consultation to integrate with CleverTap’s platform

• First look into prescriptive in-app campaigns for developers and marketers

• Access to eBooks, webinars and live tutorials that dive deep into mobile marketing best practices by vertical

• Opportunity to be a highlighted startup on CleverTap TV

• Invite-only access to the CleverTap Slack channel


Monica Puchner, Product Evangelist for CleverTap, developed the program as a solution for startups looking to grow but faced with the hurdles of prohibitive costs and limited resources. “Our goal is to allow early stage companies to scale on a global level, while mitigating the barriers to entry. The CleverTap platform goes beyond growth hacking as it drives long term engagement by stimulating users in a personal, timely and contextual way.”


To join CleverTap’s startup program please fill out the online registration form.




About CleverTap

CleverTap is the next generation mobile engagement platform. It enables marketers to identify, engage and retain users and provides developers with unprecedented code-level access to build dynamic app experiences for user groups. CleverTap includes out-of-the-box prescriptive campaigns, omni-channel messaging, uninstall data and the industry’s largest free messaging tier. To learn more about CleverTap visit or follow on Facebook and Twitter.