The Times of India
It's not just Facebook or Twitter ads that startups are using to attract users. Now, companies are taking to micro-marketing vis-a-vis mass marketing ads. From sending you exciting offers when you are hungry to giving great deals on flights when you have a wait-listed train ticket, startups know who and when exactly to tap.
The year 2016 has witnessed the power of m-Commerce like never before, and it is only getting bigger and better. The majority of e-Commerce Marketplaces have a digital presence through, mobile & app shopping to capitalize on India’s Internet user’s base that has increased exponentially.
“CleverTap offers an advanced mobile CRM technology which lets us implement automated scenarios for our Android, iOS, and Windows app users. Using CleverTap, we have increased our conversion rate by 50 percent in the last several months,” says Marzdi Kalianiwala, VP, BookMyShow.
There has been a slow but steady shift of buyers moving from traditional retail shopping to online buying through e-commerce and m-commerce platform for the convenience it offers. Mcommerce majors like Amazon and Flipkart claims to have witnessed millions of transactions and recorded huge sales numbers during the holidays which reaffirms the fact that more and more number of people are now buying through mobile apps.
In order to capitalize on the mobile moment of a user, one must know the exact position of the user with respect to his product lifecycle journey. Read CleverTap co-founder Anand Jain's views on how to leverage the power of mobile marketing automation to create relevant and result-oriented marketing efforts to enhance user engagement.