Identify Dominant User Interests to Turn Every Moment Into an Opportunity
August 1, 2018
2:00 PM PT
Trusted by Today's Top Brands
The Webinar Covers
Marketers are forced to revisit their rule book of growth marketing given the increasing need to reach customers in their moments while being relevant each time.
CleverTap is staying at the cutting edge of innovation to build sophisticated machine learning models to help its customers reinvent segmentation strategies in ways that were unthinkable before.
Agenda For The Webinar
The promise of machine learning in relationship marketing
A new frontier of segmentation: Psychographic Segmentation
Using psychographic segmentation to create micro-segments
Scaling 1-to-1 messaging based on user interests
Product Marketing Manager
Hiral leads the product marketing efforts at CleverTap, a leading Mobile Marketing platform that enables marketers to build differentiated customer experiences at scale. Hiral has over 7+ years of experience in the digital marketing and analytics industry.
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