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The Webinar Covers

Marketers are forced to revisit their rule book of growth marketing given the increasing need to reach customers in their moments while being relevant each time.

CleverTap is staying at the cutting edge of innovation to build sophisticated machine learning models to help its customers reinvent segmentation strategies in ways that were unthinkable before.

Agenda For The Webinar

  • The promise of machine learning in relationship marketing
  • A new frontier of segmentation: Psychographic Segmentation
  • Using psychographic segmentation to create micro-segments
  • Scaling 1-to-1 messaging based on user interests

Speakers

Hiral Jasani

Product Marketing Manager

Hiral leads the product marketing efforts at CleverTap, a leading Mobile Marketing platform that enables marketers to build differentiated customer experiences at scale. Hiral has over 7+ years of experience in the digital marketing and analytics industry.

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55 Billion

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