Mobile Engagement & Retention

A practitioner’s guide for growth marketers
from acquisition to advocacy

The current state of mobile retention

Many marketers are still unfamiliar with mobile

Despite huge stores of data, most marketers have trouble personalizing campaigns, and messages still seem to be totally misaligned with consumer desires.

 

Two-thirds of marketers still struggle to measure ROI

67% of marketers say they can’t measure ROI on mobile, with just 27% confident that their mobile campaigns are profitable, according to new study by Forrester.

 

Most apps are way behind when it comes to user experience

While Amazon, Uber and Starbucks are offering users heavenly experiences, the remaining apps are way behind.

When your engagement leads to a message or coupon based on an action performed by the user, the experience can be made a magical one. But the power for rendering such experiences lies in data and the availability of it in the moments they occur.

This guide provides a quick mobile retention primer & in-depth engagement strategies for growth marketers for Onboarding, Ongoing nurture, Advocacy or Attrition, as the case may be.

Detailed illustrations and screenshots included.

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