Identify Dominant User Interests to Turn Every Moment Into an Opportunity
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Every single one of your users is unique. Their behaviors and interests change frequently. For marketers, it is more critical than ever to identify micro-segments of users based on their changing needs and pivot their marketing efforts to bring timeliness, context and relevance.
This becomes even more challenging when you have hundreds or millions of users. As micro-moments continue to multiply, it is impossible to stay on top of it manually. Tune in to gain hear about how CleverTap is staying at the cutting edge of innovation to help its customers reinvent segmentation strategies in ways that were unthinkable before.
The promise of machine learning in relationship marketing
Leverage the power of machine learning to deliver a personalized user experience to build relationships that last.
A new frontier of segmentation: Psychographic Segmentation
Send messages that resonate the most with your users by grouping them on their interest, lifestyle, habits, personality traits and more.
Scaling 1-to-1 messaging based on user interests
Start highly contextual and relevant conversations with your customers using their interest.
Using psychographic segmentation to create micro-segments
Create micro-segments to influence your users at every micro-moment.
Product Marketing Manager
Hiral leads the product marketing efforts at CleverTap, a leading Mobile Marketing platform that enables marketers to build differentiated customer experiences at scale. Hiral has over 7+ years of experience in the digital marketing and analytics industry.
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