Report

Using AI to Drive Customer Retention

Featuring Research from Forrester

AI is more than just chatbots and predictive marketing automation. It’s a tool that can help marketers achieve personalization at scale, and engagement that leads to customer retention. But what are the right use cases for AI in marketing, and how can brands fully maximize Artificial Intelligence tools? Find out in this report featuring research from Forrester.

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Using AI to Drive Customer Retention

What’s Inside

Why Read This Report?

Acquiring new users can be up to 25x more expensive than retaining existing ones. So why aren’t more marketers using the power of AI to make their retention efforts more efficient? Download this report to learn how mobile marketers can use AI in their marketing campaigns to turn churn around and battle uninstalls head-on.

What’s Inside the Ebook?

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  • Fandango Screenshot
    7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    “We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
    Inma Cañadas
    VP of Marketing
    See Case Study
  • BookMyShow Screenshot
    2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot
    12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study