Drive Users from Acquisition to Advocacy
Mobile is growing fast with $77 billion in revenue and 65% of digital time being spent on mobile. In order to get a fair share of the pie, it is not only important to acquire high value users but keep them engaged from the beginning with a highly personalized approach. For this webinar, we partnered with Appnique to discuss ways to acquire high value users with an affinity based approach and use behavioral segmentation to enhance the retention to make them your brand advocates.
In association with 
Agenda
In the Webinar, we will explore
- Marketers learn what’s driving change in the mobile age through different trends.
- Brands acquire more high value users with an affinity based approach.
- Brands to get to know their users with fine-grained behavioral segmentation and provide enough value to make them brand advocates.
Panelists
Paul Brody
Chief Product Officer, CleverTap
Product and Technology executive with a blend of business focus, technical savvy, strategic thinking and hands on execution. Launched and managed mobile, cloud-based and deployed services in categories such as communication and collaboration, online communities, security and developer tools.
Jai Jaisimha
Co-founder and CEO, Appnique
Appnique is the only paid user acquisition platform where you can leverage algorithms and data to behaviorally target and optimize your mobile application install campaigns. We utilize the power of our data mining analysis on advertising networks, such as Facebook, to improve your ROI when you are trying to acquire high quality users.
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