Many marketers are still unfamiliar how to use push notifications
Despite huge stores of data available :
Two-thirds of marketers still lack the ability to segment users based on their in-app behavior as well as potential.
According to new study by Forrester :
Most apps are way behind when it comes to user experiences
When your engagement leads to a message or coupon based on an action performed by the user, the experience can be made a magical one. But the power for rendering such experiences lies in data and the availability of it in the moments they occur.
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