Webinar

Align Marketing Results to Business Outcomes Based on User Intent

Marketers today are dealing with a completely different type of customer – one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.

In this webinar, we discuss how forward looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.

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Agenda

In the Webinar, we will explore

  • How organizations are evolving from rule-based marketing to goal-driven marketing
  • How to predict results for any time-bound business goal
  • Identify micro-segments that you can actually influence
  • Improve your bottomline by saving time and money on promotions and discounts to customers who would have purchased anyway
  • Improve outcome for low intent buyers that typically comprise a majority of your user base (>95%)

Panelists

Hiral

Hiral Jasani

Marketing – CleverTap

Jay

Jay Magdani

Product

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