Webinar

Align Marketing Results to Business Outcomes Based on User Intent

Marketers today are dealing with a completely different type of customer – one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.

In this webinar, we discuss how forward looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.

lenskart Internet

Daimler Mercedes

Daimler Mercedes

Agenda

In the Webinar, we will explore

How organizations are evolving from rule-based marketing to goal-driven marketing
How to predict results for any time-bound business goal
Identify micro-segments that you can actually influence
Improve your bottomline by saving time and money on promotions and discounts to customers who would have purchased anyway
Improve outcome for low intent buyers that typically comprise a majority of your user base (>95%)

Panelists

Hiral

CleverTap

Hiral Jasani

Marketing – CleverTap

Jay

CleverTap

Jay Magdani

Product