Align Marketing Results to Business Outcomes Based on User Intent
Marketers today are dealing with a completely different type of customer – one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
Agenda
In the Webinar, we will explore
- How organizations are evolving from rule-based marketing to goal-driven marketing
- How to predict results for any time-bound business goal
- Identify micro-segments that you can actually influence
- Improve your bottomline by saving time and money on promotions and discounts to customers who would have purchased anyway
- Improve outcome for low intent buyers that typically comprise a majority of your user base (>95%)
Panelists
Hiral Jasani
Marketing – CleverTap
Hiral has nearly a decade of experience in the marketing technology and analytics industry. At CleverTap, she leads product marketing efforts – she defines and executes go-to market strategies for new product launches and helps shape the voice of the product..
Jay Magdani
Product
Jay is a part of the Product Team at CleverTap. Jay has 5+ years of experience in building enterprise products and is leading the compliance efforts at CleverTap.
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