Define successful cross-device marketing strategies by engaging and converting users across all channels - web and mobile.

Define segments based on attributes stored in the user profile

Create segments on any combination of geography, demographics, reachability or custom user attributes and across any device or browser.

Analyze traffic and conversions as users toggle between your website and mobile app

Many customers browse for a new service or product on the web but ultimately switch to the mobile app for purchase. Measure how effective you are at converting users on your web to engaged or paying customers on your mobile app.


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