Real-Time Customer Insights that Drive Marketing Growth

Mobile marketers need to delight users to build their brands. And CleverTap is the tool to help you collect, analyze, process, and act on customer insights in seconds.

Real Time Customer Insights
Funnels Cohorts Customer
Behavior Analytics
Pivots Flows Custom Dashboard Real Impact

See Everything that Matters in One View

Access to the right metrics is key to your app’s performance. Custom Dashboards are a powerful reporting tool to help you easily organize, monitor, and collaborate on metrics that matter most to your app.

Dashboards can be private or public, so you can collate and share reports with your team as needed. CleverTap’s simple drag-and-drop interface makes it easy to pin, clone, and export any report to a Custom Dashboard of your choice.
online offline data sources
Insights for User Engagement

Insights that Boost User Engagement

With over 9 different messaging channels, CleverTap gives you the ability to trigger powerful omnichannel campaigns based on the insights derived from user activity. With granular customer insights at your fingertips, you can build powerful engagement strategies that drive conversions.

Auto-Segment Users By Behavior & Profile Data

Segmenting users enables you to create highly targeted app campaigns that include push notifications, emails, in-app alerts, and scheduled offers. Forget doing this manually — auto is faster. Identify your champions, loyal users, hibernating, and at-risk users based on their purchase history, engagement, frequency, location, preferences, and much more. Then, behavioral analytics can help you decide what offers to send.
automate user segmentation

Identify Friction Points to Drive Conversions

With Funnels, you can analyze how users navigate your app and where or when they drop off. See how many customers actually make it to each step, moving from onboarding to engagement to monetization to churn. Then improve the user experience.

Drill Down Into the Data Easily

With Pivots, you can arrive at customer insights by slicing and dicing the dimensions and trends of a single event across all its properties. Tell the complete story about critical events of your app using tables, graphs, heatmaps, and more. Correlate data across an event’s session properties, geographical properties, technographics, demographics, and custom properties to rapidly isolate a unique trend or anomaly that may be difficult to pinpoint otherwise.
User Data Insights

Understand When & Why They Uninstall

With Flows, you can visualize how users navigate your app and where they encounter friction. For instance, as a marketer, you want to understand where the users navigate after clicking on a push notification. Flows allows you to find the best paths within or across user segments to conversion, and improve paths that lead to churn.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study