Real-Time Customer Insights that Drive Marketing Growth

Mobile marketers need to delight users to build their brands. And CleverTap is the tool to help you collect, analyze, process, and act on customer insights in seconds.

Real Time Customer Insights
Funnels Cohorts Customer
Behavior Analytics
Uninstall
Tracking
Pivots Flows Custom Dashboard Real Impact

See Everything that Matters in One View

Access to the right metrics is key to your app’s performance. Custom Dashboards are a powerful reporting tool to help you easily organize, monitor, and collaborate on metrics that matter most to your app.

Dashboards can be private or public, so you can collate and share reports with your team as needed. CleverTap’s simple drag-and-drop interface makes it easy to pin, clone, and export any report to a Custom Dashboard of your choice.
online offline data sources
Insights for User Engagement

Insights that Boost User Engagement

With over 9 different messaging channels, CleverTap gives you the ability to trigger powerful omnichannel campaigns based on the insights derived from user activity. With granular customer insights at your fingertips, you can build powerful engagement strategies that drive conversions.

Auto-Segment Users By Behavior & Profile Data

Segmenting users enables you to create highly targeted app campaigns that include push notifications, emails, in-app alerts, and scheduled offers. Forget doing this manually — auto is faster. Identify your champions, loyal users, hibernating, and at-risk users based on their purchase history, engagement, frequency, location, preferences, and much more. Then, behavioral analytics can help you decide what offers to send.
automate user segmentation
funnels

Identify Friction Points to Drive Conversions

With Funnels, you can analyze how users navigate your app and where or when they drop off. See how many customers actually make it to each step, moving from onboarding to engagement to monetization to churn. Then improve the user experience.

Drill Down Into the Data Easily

With Pivots, you can arrive at customer insights by slicing and dicing the dimensions and trends of a single event across all its properties. Tell the complete story about critical events of your app using tables, graphs, heatmaps, and more. Correlate data across an event’s session properties, geographical properties, technographics, demographics, and custom properties to rapidly isolate a unique trend or anomaly that may be difficult to pinpoint otherwise.
User Data Insights
flows

Understand When & Why They Uninstall

With Flows, you can visualize how users navigate your app and where they encounter friction. For instance, as a marketer, you want to understand where the users navigate after clicking on a push notification. Flows allows you to find the best paths within or across user segments to conversion, and improve paths that lead to churn.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    “We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
    Inma Cañadas
    VP of Marketing
    See Case Study
  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
    See Case Study
  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • 8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study