Help me calculate how many incoming events I’ll have per month

This is not a question. Hey, but we’re here to help. So use this simple guide to calculate –

  1. Number of user actions you would like to track in your app – say, it’s 10 user actions
  2. Number of users launching your app each month – say, it’s 500,000 (MAUs)
  3. Average number of times each user launches the app in a month- say, 2 times

So the answer here is 10 user actions x 500,000 users x 2 times = 10 million events. The caveat here is that we assume each user performs all the 10 actions that you’re interested in tracking.