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Keep Your Customers Coming Back for More
The CleverTap Essentials Plan is an all-in-one engagement and retention solution built for early-stage startups with under 100K MAU.
Trusted by 2000+ Brands
Features & Add-ons
Behavioral Analytics
Analyze what your customers are doing on your app or website
Base Plan
- Funnels
- Cohorts
- Events
- Trends
- Session Analytics
- Uninstall Tracking
- Unified User Profile
- Enhanced Push Notification Delivery
- Real Impact
Add-ons
Advanced Analytics
10% extra on Base Plan
Analyze data to better understand your users using:
- Pivots
- Flows
- Formulas in Trends
- Composite Events
- Advanced Cohorts
Messaging Channels
Send your customers highly personalized campaigns via multiple digital touchpoints
Base Plan
- Push Notifications
- In-App Messages
- App Inbox
- Web Push
- Web Pop-up
- SMS
- Journeys
- Webhook
Add-ons
Premium Channels
10% extra on Base Plan
Engage with your users both during and after their visit to your app or website using:
- App Native Display
- Google Ads
- Facebook Audiences
WhatsApp Connect
10% extra on Base Plan
Connect with your users on WhatsApp. You can integrate WhatsApp with CleverTap using Nexmo, Gupshup, or any other BSP.
CleverTap Email
$50 + 10% extra on Base Plan
With CleverTap Email, get access to a provider configuration and a range of email marketing features. Add-on includes:
- 1 Dedicated IP Address with sub user account
- Linked Content and Liquid Tags
- AMP for Email for interactive and dynamic email experiences
- Email on Acid for comprehensive testing and optimization
Campaign Optimization
Make use of advanced features to achieve higher engagement rates
Base Plan
- Message A/B Tests
- Best Device/Send to All
- Email Editor
- Enhanced Push Notification Delivery
Add-ons
Promos
20% extra on Base Plan
The industry’s first complete loyalty and rewards platform—build, personalize, and automate promo campaigns with coupons, points, and partner vouchers that drive real customer value.
- Loyalty Wallets
- Coupons
- Vouchers
- Promo Campaigns
Content Personalization
10% extra on Base Plan
Send campaigns that are highly personalized and relevant to your users using:
- Liquid Tags
- Linked Content
- Bulletins
- Catalog Send-Time Personalization
- Constant Event Property
- Geofence
Segmentation
Create segments based on specific criteria to send personalized campaigns
Base Plan
- Psychographic
- Behavioral
- Live User
Add-ons
Custom List Segments
20% extra on Base Plan
Upload and save segments from external platforms, such as third-party tools or internal databases.
How add-ons work
Data & Access Management
Ensure the integrity of your data with advanced security and access control features
Base Plan
- Schema Design
- Import and Export via APIs
- CSV Downloads
- 2-Factor Authentication
- Single Sign-on (SSO)
- Role-Based Access
- CSV Uploads
Add-ons
Cloud Export
10% extra on Base Plan
Bulk export your event and user data from CleverTap to:
- AWS S3
- AWS EventBridge
- Google Cloud Platform (GCP)
- Mixpanel
- Amplitude
- mParticle
- Segment
- Azure
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Questions? Get them answered at our webinar
Our experts will give you a demo of the features available in the CleverTap Essentials Plan and go over popular use cases.
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CleverTap Integrates With
Frequently
asked questions
asked questions
- How are Monthly Billable Users calculated?
- How long does it take to integrate CleverTap? Do I need a software developer?
- What are the features offered in CleverTap Essentials?
- How are add-ons priced?
- Can CleverTap integrate with other solutions?
- Do you provide a CleverTap product walkthrough or access to a demo account?
- Are there additional charges for email and SMS integrations?
- Is WhatsApp included in the CleverTap Essentials Plan?
- Will I get onboarding or setup help with CleverTap Essentials Plan?
- Do you offer discounts?