Styl had three distinct challenges:
With CleverTap’s analytics, Styl determined that sending an email eight hours after installation generated the strongest engagement.
Using CleverTap’s pre-built marketing ‘Welcome User’ campaigns, they sent a pleasant on-boarding email with a coupon explaining the benefits of the Styl app.
They were also able to compare offers and determine that conversion rates were higher with an “Add a Coupon” CTA versus asking the user to immediately book an appointment.
Using ‘Tackle the uninstall’ Campaigns, they reached out to users who uninstalled their app and generated positive responses.