Streamago wanted to engage and retain their users in Italy, Romania and other parts of the world by providing the users a platform and messaging specific to their language and regional preferences.
The question posed was how can we engage the users in the first 10 days after download in order to increase app launches and get users hooked early on.
Streamago utilized CleverTap’s powerful geographic segmentation and multi-language support to send personalized campaigns in the user’s native language based on their geographic location (i.e., Italy, Romania, and other European countries). They sent out these campaigns on Days 1/3/7 which resulted in increase in App launched, Stayed on the app for 2 minutes or more and Clicked through rates on their content.
Their geo-based targeted Days 1/3/7 push campaigns increased their click-through rate by 11%, dramatically increasing their retention numbers in the first 10 days post download by 49%.
I feel that if you are a new or growing business, CleverTap is the best platform to go with because not only do they have a better product offering, but it comes at a very affordable cost that allows you to grow your business without worrying about the cost."