On average, shopping cart abandonment rates among online shoppers is 69%. For food delivery companies, if a user abandons cart during meal times it’s unlikely they’ll ever make that purchase. Faasos wanted to avoid this specific problem with their lunchtime and dinnertime customers adding items to cart and not purchasing within the hour.
With CleverTap’s push campaigns, Faasos was able to bring users back to the app to place an order. They leveraged CleverTap’s action/inaction campaigns to send push notifications to users exactly 15 minutes after they added an item to their cart but didn’t purchase it. Sending these push notifications within the mealtime window reminded the users of the items they hadn’t yet purchased and resulted in an increase in the users who made purchases.
With CleverTap’s push notifications, Faasos saw a 30% increase in click-through rates and a 7% increase in conversion. Timely, relevant notifications helped them significantly reduce their cart abandonment rates.