Case Study

Denver Broncos used CleverTap push marketing campaigns to catch user attention and enhance fan engagement which resulted in increased conversion rates up to 15%.


Denver Broncos - the company

The Denver Broncos, the American football team and three-time Superbowl Champions needs no introduction. TopFan, US-based fan apps creator and trusted partner to top entertainers and celebrities, has developed Denver Broncos’s fan app to share interesting content to their fan community and better monetize their ever-growing fan base.

The Challenge

Increase fan engagement and better monetize their channels for increasing ticket sales as well as merchandise sales.

The Denver Broncos organization wanted to capitalize on the team’s superbowl victory and build fan engagement by providing great information about the team and their superbowl win by extending personalized information to fans directly from their favorite players and to get users to engage more with their app and make in-app purchases of posters and tickets and merchandise.

DenBroncos image

The Solution

CleverTap’s Push Campaigns

Using CleverTap, TopFan set up push campaigns to engage fans with interesting polls and quizzes about the players and a second one to give away tickets for Denver Broncos events to capture fan attention and keep them coming to the app.

Key Results

These campaigns were successful in catching user attention and brought about great conversion rates and fan engagement.  

  • A push campaign inviting the users to participate in interesting polls generated a conversion rate of 12%.
  • A 2nd push campaign offering ticket give aways brought the fans back into the app with high conversion rates of 15%.