24me identified that getting new users to watch their app usage tutorial was the best onboarding tool to get adoption of their features. They wanted to track all the users who reached the tutorial page but did not watch the video and engage with them to make sure that they watch the tutorial.
24me leveraged CleverTap’s segmentation to track all users who clicked on the tutorial page but did not watch the video. Using action/inaction email campaign, they sent out an informative email reminder to users to bring them back to the video page that resulted in increased viewership of the tutorial.
Sending timely reminder emails to an audience group who showed intent but did not go through with the action led to 6% additional views of their tutorial