What’s New: Enhanced Segmentation

Creating segments is the best way to narrow down on a group of users whose behavior you want to understand or influence. You might want to know where your most valuable customers live or at what times are they most likely to transact.

Our segmentation just got a lot better with the addition of:

Multiple Geo Location

  • Segment audience based on Multiple Geo Locations
  • Example – Tell me all the users who BOUGHT and live in EITHER New York OR Boston


Hours of Day

  • Segment based on what time of day a user performed an event
  • Example – Tell me all the users who BOUGHT between 8:00am and 8:15am

Check it out under User Actions or create a Push Notification Campaign to message these segments directly.

Multiple Geography - Enhanced Segmentation




55 Billion

1 Billion

10 Billion