App User Lifecycle

The psychology of a loyal smartphone user

The estimated number of smartphone users around the world will surpass a whopping 2 billion by 2016. Easy availability of pocket-friendly smartphones is a boon for the buyers and sellers who previously had no internet access.

A look at the local café, restaurant, college or workplace will show you people staring at their smart devices all the time. The time we spend glued to our smart devices for convenience, entertainment or work is increasing day by day. The majority of smartphone users would panic at the thought of losing their smartphone. Using these smart devices on a regular basis has unconsciously turned into a habit.  The smartphone obsession among users is so high that, time spent on mobile devices rose by 117% in 2015 as compared to 2014.

Taking into account the amount of time we devote to our smart devices within apps, the surprising fact is that a major part of mobile activity usually happens within the user’s frequently used apps. Out of every 10 minutes spent on a smartphone app, nearly 8 minutes are spent within the top five used apps.

The success of any mobile site or app depends mostly on the number of downloads, the business it does and how well it is used by the targeted audience. Certain apps become an instant hit with the users and others don’t even manage to pull a decent number of users. To figure out why few apps do better business than their competitors we need to take a peek into the psychology of a loyal mobile app user.

Apps that find a place on the home page of a smartphone are likely to be used more than the other apps, the correlation of this activity is obvious, and thus those favorite apps figure on the home screen.

Search engines, Maps and Messenger services and other apps that help the users simplify day to day tasks also earn the loyalty of the smartphone user. These apps are gaining traction majorly because of their usefulness.

User friendly apps, which aim at helping businesses, like payment gateways, ticketing platforms, banking, stock trading, finance, and networking apps,  as well as Apps that offer convenient purchases along with safe payment options and good quality stuff like grocery, electronics, medicines and other essentials, find a place in the smartphones due to their useful nature.

Entertainment and gaming apps are widely loved and have a very humongous fan following. Smartphone users are entertainment buffs and avid gamers. Fun apps that are shareable among peers and on social media channels easily manage to keep users engaged.

Social media is addictive. Apps like Facebook, Twitter, Instagram, and SnapChat, etc. are a huge success among all age groups. They fulfill the human need of staying in touch with the external world just by a few clicks.  Social media channels are instrumental in bringing people together in the virtual world, make networks and stay updated.

Apps like Whatsapp, Hike, BBM, Google Hangout, FaceTime, that allow people to instantly interact with each other without any added cost other than the data plan very well accepted by smartphone users.

Smartphone users are more likely to use those apps that are useful, entertaining and makes their tasks easier. The key here is a habit; once a given user develops a habit of using a particular app for business, entertainment or social interaction it will become a part of his/her behavior, thus driving app usage.


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