App User Lifecycle

Presidential Election 2016: How mobile will influence the White House run

The Presidential race for the White House has begun. How will mobile and social media influence voters in the upcoming Election in 2016?

“Mobile is going to be the big thing in 2016,” Chris Lehane, the Democratic strategist and Clinton White House alum, told the On Media blog. “It is what any sophisticated campaign will be trying to figure out and then maximize in 2016 and all the campaigns from both parties will be in a race to see who can figure out the tools to best lever the power of mobile.”

CleverTap has reviewed the current campaign polls and has provided a comprehensive breakdown of the Democratic and Republican candidates in this new: Road to the White House INFOGRAPHIC.

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