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8 Elements of Mobile-Friendly Emails (Infographic)

With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era.

But designing email messages for mobile is still tricky. 80% of subscribers say they delete an email if it doesn’t render well on mobile, and 30% will unsubscribe completely if just a single email isn’t optimized for their mobile device.1

When it comes to designing for mobile, everything from copy to column layouts and CTA buttons needs to be optimized for mobile screens. What kinds of subject lines will get your emails opened? What screen size should you design for, and what font size should you use? How much white space do you need to make links thumb-friendly?

This infographic covers all the elements email marketers need to create mobile-friendly emails that send click-through rates and conversions through the roof. Check it out to learn:

  1. The ideal length for subject lines
  2. How to write compelling teaser text
  3. The secret to pitch-perfect personalization
  4. How to position your CTA for conversions
  5. The most popular mobile email clients
  6. How top apps create responsive designs

Share this infographic with your fellow email marketers on social, or by using this embed code:

 

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