App User Lifecycle

How to improve mobile learning in education apps

The educational space is evolving at a rapid pace and for the better. As a father of two young children, I have a vested interest in the progression of educational tools that will be accessible for everyone.

I recently answered the following question on my Quora channel about how to improve mobile learning in education apps:

How is content quality tracked and improved in educational apps for mobile devices?

If you’re in the educational field and you are leveraging your educational content with a mobile app you’ll know the possibilities are endless. If you don’t have your content as an educator on a mobile app, well this is a great time to do it.

First off, content can be categorized into many different buckets and segments. Educational content can live as questions in tests or it can live as the answers that students input. It can also live as the material that is part of the reading unit prior to the Q & A.

  1. You can track all of your content and what content they’re reading with various analytics and engagement tools like CleverTap a Mobile App Analytics, User Engagement Platform. As long as there are actionable events associated with the content buckets I’ve outlined above then there’s a way to track, segment and even trigger other events based on engaging with that content.
  2. Once you know which content is most engaging to your users, you can start to engage the user with personalized messaging. You can personalize it based on the interests of that user or segment of users. For example you could have a user flow that tracks how many sections of mobile textbook is completed. When the user pauses at a certain section for a period of time, say more than 15 minutes you can have a text message or in-app message gently nudge them to return to complete that section. You can create incentives when they complete a section with inspirational messages that are personalized to them. “John, great job reading your last section on “animal physiology”. You’re 50% compete with todays reading portion. Keep up the great work John”.
  3. You can have incentives for providing feedback on certain sections of a curriculum. Every paragraph can have a response button, or a share with peers or a study group button to encourage conversations. On the flip side, you can then use a tool like Clevertap to easily segment that most engaged audience, see what sections were most engaging or even what times of days students are reading those sections.

Really the possibilities are endless to balance the process of creating engaging content in mobile apps, creating triggers that show readership and promote feedback and then segment that audience to “rinse and repeat”.

CleverTap recently partnered with Hooked on Phonics and School4one to continue to push the envelope in education technology and enhance the learning experience for students and teachers. The initiative is now available to any educational organization seeking to deepen its understanding of its users in order to build the best desktop and mobile learning apps.

I hope this encourages you to get your creative educational juices flowing to implement technology into your mobile content to drive the educational field forward.

  • Good one. Great and useful suggestions shared here. Thanks for sharing.


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