One of the biggest challenges that startups face is how to track in-app engagement and increase user retention. Whether you’re looking at pages/unique user and time/unique user, there are several ways to look at engagement and help the growth of your app. How do successful web & mobile companies track user engagement?
Sunil Thomas, CEO for CleverTap recently provided best practices and tips on Quora for driving and tracking user engagement.
The basic core of any mobile analytics and user engagement strategy is customer segmentation, and specifically your ability to:
Putting an event tracking analytics tool in place is the first step to instrument your website and mobile apps.
Check out Sunil Thomas’s post that offers additional advice on how to user customer segmentation for increased mobile growth. Learn more about the power of analytics to transform your business here. Good luck!