The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
Savvy mobile marketers know that using the right messaging channel at the right time is a must for creating an
User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.
Getting new users to like your app is like an artist working with cement. You have moments to make an
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6