App Store Optimization (ASO) is not a task you check off as “done.” Even if it’s executed perfectly by an
Say you own a small flower shop on a busy street. You have a few people browsing around in your
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
The secret to acquiring and retaining users is simple: understand their value. Knowing the value of your users helps you
In a popular article in 1995, Clifford Stoll – a celebrated author, astronomer, and teacher, lamented that there was no
Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.
From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.
Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying