User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.
Getting new users to like your app is like an artist working with cement. You have moments to make an
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical
You’ve seen the stats: One in four mobile apps are abandoned after the first launch.* 77% of users drop an
From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers –