All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

ARPU: Everything You Need to Know About Average Revenue Per User
App User Lifecycle
July 9, 2019

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

All Aboard! 6 Tips for Onboarding Ecommerce App Users
App User Lifecycle
July 3, 2019

In a popular article in 1995, Clifford Stoll – a celebrated author, astronomer, and teacher, lamented that there was no

Why Your Customer Life Cycle Marketing Must Focus on Experiences
App User Lifecycle
February 14, 2019

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads
App User Lifecycle
February 6, 2019

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Fresh Off the Press: Benchmark Report for Mobile Payment Apps
App User Lifecycle
January 30, 2019

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

New Report: Media & Entertainment [OTT] Mobile App Industry Benchmarks
App User Lifecycle
October 24, 2018

The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least

Lifecycle Marketing: The Secret to Converting Prospects Into Loyalists
App User Lifecycle
August 16, 2018

This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.

2018 Benchmarks for Travel Apps: Where Does Your App Stand?
App User Lifecycle
August 1, 2018

You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through

7 Hacks to Effectively Onboard your Food Delivery App Users
App User Lifecycle
July 5, 2018

It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your

4 Tips to Power User Engagement for Your Media App
App User Lifecycle
May 31, 2018

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for


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