The secret to acquiring and retaining users is simple: understand their value. Knowing the value of your users helps you
In a popular article in 1995, Clifford Stoll – a celebrated author, astronomer, and teacher, lamented that there was no
Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.
From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.
Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying
The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for