Open Nav
All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
May 24, 2018

These two mobile apps saw they were losing customers and decided to tackle their churn rate head on. Here’s how they won back the users who uninstalled and what it means for your mobile app.

App User Lifecycle
April 17, 2018

Savvy mobile marketers know that using the right messaging channel at the right time is a must for creating an

App User Lifecycle
March 20, 2018

User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.

App User Lifecycle
March 13, 2018

Getting new users to like your app is like an artist working with cement. You have moments to make an

App User Lifecycle
March 7, 2018

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

App User Lifecycle
February 14, 2018

Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

App User Lifecycle
February 13, 2018

You’ve seen the stats: One in four mobile apps are abandoned after the first launch.* 77% of users drop an

App User Lifecycle
February 1, 2018

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

App User Lifecycle
January 30, 2018

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

App User Lifecycle
December 25, 2017

Almost every app owner I meet starts the conversation by asking, “What are the key mobile app performance metrics that

4,000+

55 Billion

1 Billion

10 Billion