All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
October 24, 2018

The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least

App User Lifecycle
August 16, 2018

This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.

App User Lifecycle
August 1, 2018

You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through

App User Lifecycle
July 5, 2018

It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your

App User Lifecycle
May 31, 2018

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

App User Lifecycle
May 24, 2018

These two mobile apps saw they were losing customers and decided to tackle their churn rate head on. Here’s how they won back the users who uninstalled and what it means for your mobile app.

App User Lifecycle
April 17, 2018

Savvy mobile marketers know that using the right messaging channel at the right time is a must for creating an

App User Lifecycle
March 20, 2018

User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.

App User Lifecycle
March 13, 2018

Getting new users to like your app is like an artist working with cement. You have moments to make an

App User Lifecycle
March 7, 2018

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

8,000+

55 Billion

1 Billion

10 Billion