All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

7 App Store Optimization (ASO) Mistakes Every Mobile Marketer Should Avoid
App User Lifecycle
September 11, 2019

App Store Optimization (ASO) is not a task you check off as “done.” Even if it’s executed perfectly by an

Why You Shouldn’t Rely on User Acquisition to Support App Growth
App User Lifecycle
August 22, 2019

Say you own a small flower shop on a busy street. You have a few people browsing around in your

Growth Hacking for Ecommerce Apps: 6 Strategies to Improve User Engagement
App User Lifecycle
July 31, 2019

With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s

Why Retention is the New Growth Lever for Shopping Apps
App User Lifecycle
July 24, 2019

Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being

First-Time User Experience: How to Keep New App Users Coming Back
App User Lifecycle
July 18, 2019

It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6

ARPU: Everything You Need to Know About Average Revenue Per User
App User Lifecycle
July 9, 2019

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

All Aboard! 6 Tips for Onboarding Ecommerce App Users
App User Lifecycle
July 3, 2019

In a popular article in 1995, Clifford Stoll – a celebrated author, astronomer, and teacher, lamented that there was no

Why Your Customer Life Cycle Marketing Must Focus on Experiences
App User Lifecycle
February 14, 2019

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads
App User Lifecycle
February 6, 2019

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Fresh Off the Press: Benchmark Report for Mobile Payment Apps
App User Lifecycle
January 30, 2019

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying


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