All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
February 14, 2018

Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

App User Lifecycle
February 13, 2018

You’ve seen the stats: One in four mobile apps are abandoned after the first launch.* 77% of users drop an

App User Lifecycle
February 1, 2018

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

App User Lifecycle
January 30, 2018

If you’re overwhelmed by mobile app metrics, you’re not alone. Almost every app owner I meet starts the conversation with

App User Lifecycle
December 25, 2017

Almost every app owner I meet starts the conversation by asking, “What are the key mobile app performance metrics that

App User Lifecycle
November 15, 2017

With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them

App User Lifecycle
October 19, 2017

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers –

App User Lifecycle
October 17, 2017

A 10% increase in user retention can increase the value of a business by more than 30%. Forget awareness. Forget

App User Lifecycle
September 21, 2017

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

App User Lifecycle
June 1, 2017

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

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