All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
September 21, 2017

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

App User Lifecycle
June 1, 2017

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

App User Lifecycle
May 25, 2017

The attention span of today’s mobile user is shrinking at a very rapid pace. In 2000, we could boast of

App User Lifecycle
May 11, 2017

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

App User Lifecycle
May 9, 2017

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

App User Lifecycle
May 4, 2017

Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy

App User Lifecycle
April 27, 2017

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

App User Lifecycle
December 7, 2016

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey

App User Lifecycle
November 9, 2016

Black Friday is what the US retailers consider the mega shopping event of the year where traditionally all retail stores

App User Lifecycle
September 16, 2016

With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully

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55 billion

1 billion

10 billion