All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Why Your Customer Life Cycle Marketing Must Focus on Experiences
App User Lifecycle
February 14, 2019

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads
App User Lifecycle
February 6, 2019

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Fresh Off the Press: Benchmark Report for Mobile Payment Apps
App User Lifecycle
January 30, 2019

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

New Report: Media & Entertainment [OTT] Mobile App Industry Benchmarks
App User Lifecycle
October 24, 2018

The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least

Lifecycle Marketing: The Secret to Converting Prospects Into Loyalists
App User Lifecycle
August 16, 2018

This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.

2018 Benchmarks for Travel Apps: Where Does Your App Stand?
App User Lifecycle
August 1, 2018

You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through

7 Hacks to Effectively Onboard your Food Delivery App Users
App User Lifecycle
July 5, 2018

It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your

4 Tips to Power User Engagement for Your Media App
App User Lifecycle
May 31, 2018

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

How 2 Mobile Apps Fought Churn Rate and Won
App User Lifecycle
May 24, 2018

These two mobile apps saw they were losing customers and decided to tackle their churn rate head on. Here’s how they won back the users who uninstalled and what it means for your mobile app.

In-App Messaging Campaigns Your Users Actually Want to See
App User Lifecycle
April 17, 2018

Savvy mobile marketers know that using the right messaging channel at the right time is a must for creating an

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