Learn from a panel of experts on the best practices  for designing, launching and scaling personalized mobile apps. Check out Product Evangelist, Kara Dake’s new article on Medium and find out how these successful app developers like Grindr and  Philosophie research their markets FIRST, and begin with a need vs. an idea.

Find out how keeping your users engaged requires personalized messages and how you can drive retention for your app. Read CleverTap’s CPO Paul Brody’s article about ‘Mobile Moments’ — and how push notifications should be delivered contextually, relative to a user’s activity.

If you’re building or marketing an app and would like to improve your app’s user engagement and retention, join CleverTap’s Startup Program to receive individual consultation and marketing support.