All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
April 13, 2017

Purely by chance, I found myself working in the customer success team at CleverTap, a leader in the mobile app

App User Lifecycle
August 22, 2016

Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and

App User Lifecycle
August 15, 2016

CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a

App User Lifecycle
August 10, 2016

What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on

March 9, 2016

In my last article, I promised to tell you more about how to determine whether a company is a right

App User Lifecycle
January 27, 2016

As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your

November 12, 2015

Hope my articles have gotten you all revved up to start applying for those Fresh Grad, Silicon Valley jobs! Not

October 30, 2015

In this week’s Fresh Grad segment, we go on to ask our recent grad panel the secret behind how they

October 14, 2015

In this Fresh Grad segment, we talk to some recent grads successfully employed in Silicon Valley about their experiences here,

September 30, 2015

Fresh out of grad school and just a month into my job, I never expected to get the opportunity to



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