All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

From Painstaking to Piece of Cake: Toymail’s “Clever” Transition to Marketing Automation
March 8, 2018

Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy

How Fast-Growing Fashion App Tripled New Activations Using CleverTap
November 28, 2017

I recently took some time to chat with Fernando Trueba Gris, CEO & Co-founder of California-based fashion app What’s

Here’s How Quran Academy Increased App User Conversions Using CleverTap
Customer Spotlight
July 18, 2017

I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

Discovering (and fixing) push opt-out rate for your iOS app
June 8, 2017

The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this

How to retarget and track Facebook campaign performances
App User Lifecycle
August 22, 2016

Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and

How to conduct cohort and segment analysis
App User Lifecycle
August 15, 2016

CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a

Core events & key analytics you should track for your mobile app
App User Lifecycle
August 10, 2016

What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on

Top 5 reasons to use push notifications
App User Lifecycle
January 27, 2016

As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your


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