All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Fix user drop-offs with triggered campaigns
App User Lifecycle
December 7, 2016

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey

Build vs. Buy: What is the best analytics solution for your app
September 15, 2016

One of the biggest decisions a CTO will make is whether he should build and track his or her own

How to measure user engagement metrics for travel apps like AirBnB
App User Lifecycle
August 23, 2016

What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered

Tips to improve your App Store rating and get 5 star reviews
App User Lifecycle
August 16, 2016

In today’s crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile

Best Practices for Mobile Analytics and Tracking In App Events
App User Lifecycle
July 25, 2016

What best practices should you follow when implementing a mobile analytics and event tracking SDK for your app? What events and

CEO CFO interview with Sunil Thomas, CEO and Co-Founder for CleverTap

In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does

Tricks and tips for feature engineering
July 20, 2016

Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature

Data analytics model’s life cycle
July 18, 2016

What does a data analytics model’s life cycle look like? How often do they get deployed in a company? And

How to measure and track in-app events to increase user retention
App User Lifecycle
June 29, 2016

Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you’re building a game,

Segmentation: Key Success Metrics for Tracking App Engagement
App User Lifecycle
June 23, 2016

What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users


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