All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Why Retention is the New Growth Lever for Shopping Apps
App User Lifecycle
July 24, 2019

Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being

Apple WWDC 2019: A Rundown for Mobile App Teams
General
June 12, 2019

Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives

How to Supercharge Your Campaigns with Personalized Recommendations
Product
April 17, 2019

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics
Product
March 14, 2019

Real Impact gives you a long term view of the consolidated impact of your engagement campaigns on business metrics.

Fresh Off the Press: Benchmark Report for Mobile Payment Apps
App User Lifecycle
January 30, 2019

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

App Inbox: Make Notifications More Effective With Their Own Inbox
Product
January 16, 2019

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.

Introducing Control Groups: Measure Actual Marketing Efficacy
Product
January 2, 2019

If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice

Why Push Notifications Go Undelivered & What You Can Do About It
Product
December 7, 2018

Today, brands compete for customers’ attention via all possible channels. We live in a world where customers need instant gratification.

Drive Engagement with Rich Media Enabled In-App Campaigns
Product
November 6, 2018

Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are

New Report: Media & Entertainment [OTT] Mobile App Industry Benchmarks
App User Lifecycle
October 24, 2018

The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least

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