All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

RFM analysis for Customer Segmentation
Data Science
March 1, 2018

RFM analysis segments customers on recency, frequency, and monetary value can indicate customer engagement, retention, and customer lifetime value.

A primer on logistic regression – Part I
Data Science
August 8, 2016

In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like

A brief primer on linear regression – Part III
Data Science
June 22, 2016

In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the

A brief primer on linear regression – Part II
Data Science
June 12, 2016

In the first part, we had discussed that the main task for building a multiple linear regression model is to

A brief primer on linear regression – Part I
Data Science
May 26, 2016

Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to

Cohort Analysis: Beginners Guide to Improving Retention
Data Science
March 28, 2016

Long-term success for app developers does not mean only getting someone to download their app, but also getting them to


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