All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Comparing and Trending Cohorts in CleverTap
May 18, 2017

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

Deliver Campaigns in User’s Timezone
April 13, 2017

When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

Targeting Campaigns on Cumulative User Activity

Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

Enhanced Web Notifications and Web Pop-Ups
March 7, 2017

Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

Trending Funnels in CleverTap
February 14, 2017

Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps

Setting DND & Cut-Off Times for Campaigns
January 31, 2017

Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for

Working with Dates and Time
January 19, 2017

Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app

Recurring Campaigns

The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which

Per user conversion events
December 27, 2016

In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.

Automated campaign reports
December 20, 2016

Ever want to see what’s happening across all your campaigns on a given day in one convenient view? Opt in


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