All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

How can your marketing team deal with constant deadlines while coping with changing customer needs? One of the most potent methods is Agile marketing.

How to use CleverTap ‘s App Inbox with Product Recommendations to cross-sell and upsell to your app users.

Churn analysis is an important step in your app’s growth, but how do you conduct one? And can you successfully predict user churn?

How do you craft killer mobile marketing copy for push/in-app notifications, emails, SMS, and ads? We reveal the mobile copywriting secrets.

We break down the tools that will make your customer experience efforts more effective, and list use cases for each lifecycle stage.

User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.

All apps experience uninstalls. And in many cases, an uninstall doesn’t mean you’ve permanently lost a user. Here’s how to deal with your app uninstall rate.

As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

What is an SDK? And how will a mobile SDK or downloadable SDK tools benefit your app and your brand? Read on.