All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.

Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.

We talked to some of the world’s leading experts on user experience and user retention, and they all agree that keeping customers for the long term isn’t easy. But it’s well worth the effort!

What is user experience? And how can you use UX design principles to improve user interactions in your app?

These 19 mobile app promotion strategies for before, during, and after your app launch will get you in front of the crowd. Download the PDF checklist as well.

Should you use push notifications or SMS? There are situations when one is more effective than the other. Here’s how they differ & when you should use each.

Mobile app landing pages are crucial to increasing downloads and user acquisition efforts. Here’s what elements to include in yours, plus tips on how to optimize them for maximum efficiency.

In SMS marketing, one tactic you should us is SMS short code: a marketing channel where every recipient has opted in & which allows you to send up to 100 SMS messages per second. Here’s why it’s useful.

These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.

To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.