This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.

What is the difference between correlation and causation? We explore what these terms mean, how to test for differences, and real-world examples of both.

What is machine learning and how can you learn its application in marketing? This basic introduction covers the definition, benefits, and how machine learning can be used in mobile marketing.

In essence, a user journey map tells a visual story of how a user or customer interacts with your brand. The ultimate goal is not just to inform, but to build stronger bonds between you and your customers.

Building a viral marketing campaign is unpredictable yet with the right strategy in place, entirely possible. We’ve uncovered secrets from 10 successful viral video marketing campaigns to reveal 8 actionable tips.

What do the next two years hold for the future of apps? Here are 15 mobile marketing trends in B2B, mobile gaming, and enterprise mobility that will affect all mobile app development in the near future.

These two mobile apps saw they were losing customers and decided to tackle their churn rate head on. Here’s how they won back the users who uninstalled and what it means for your mobile app.

Here are 7 A/B tests you can run on everything from onboarding, to push notifications, fonts, and the entire registration process – all in order to improve your app’s user engagement.

Omnichannel marketing strategies used by established brands to boost engagement and retention. Here are four strategies to implement inspired by best practices.

Three crucial lessons from B2C omnichannel marketing that B2B app marketers should learn and implement into their campaigns ASAP.