All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

These 19 mobile app promotion strategies for before, during, and after your app launch will get you in front of the crowd. Download the PDF checklist as well.

Should you use push notifications or SMS? There are situations when one is more effective than the other. Here’s how they differ & when you should use each.

Mobile app landing pages are crucial to increasing downloads and user acquisition efforts. Here’s what elements to include in yours, plus tips on how to optimize them for maximum efficiency.

In SMS marketing, one tactic you should us is SMS short code: a marketing channel where every recipient has opted in & which allows you to send up to 100 SMS messages per second. Here’s why it’s useful.

These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.

To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.

This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.

What is the difference between correlation and causation? We explore what these terms mean, how to test for differences, and real-world examples of both.

What is machine learning and how can you learn its application in marketing? This basic introduction covers the definition, benefits, and how machine learning can be used in mobile marketing.

In essence, a user journey map tells a visual story of how a user or customer interacts with your brand. The ultimate goal is not just to inform, but to build stronger bonds between you and your customers.