All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Customer Experience Optimization: Using The Psychology of Optimal Experience to Improve Your App UX
General
January 10, 2019

What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI
General
December 27, 2018

Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.

Expert User Retention Wisdom for the Coming Year
General
December 25, 2018

We talked to some of the world’s leading experts on user experience and user retention, and they all agree that keeping customers for the long term isn’t easy. But it’s well worth the effort!

User Experience: UX Design Principles That Deliver Awesome Apps
General
December 13, 2018

What is user experience? And how can you use UX design principles to improve user interactions in your app?

Mobile App Promotion Strategies for Before, During, and After Your Launch
General
November 29, 2018

These 19 mobile app promotion strategies for before, during, and after your app launch will get you in front of the crowd. Download the PDF checklist as well.

Push Notifications or SMS: Which Should You Use?
General
November 1, 2018

Should you use push notifications or SMS? There are situations when one is more effective than the other. Here’s how they differ & when you should use each.

Mobile App Landing Page: Designed to Drive Downloads
General
October 23, 2018

Mobile app landing pages are crucial to increasing downloads and user acquisition efforts. Here’s what elements to include in yours, plus tips on how to optimize them for maximum efficiency.

SMS Short Code: What It Is and How to Use It to Market Your App
General
September 27, 2018

In SMS marketing, one tactic you should us is SMS short code: a marketing channel where every recipient has opted in & which allows you to send up to 100 SMS messages per second. Here’s why it’s useful.

Data Visualization: Best Practices for Turning Numbers Into Shareable Images
General
September 13, 2018

These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.

Leading vs Lagging Indicators: Using the Right KPIs for App Marketing
Data Science
August 30, 2018

To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.

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