All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

We break down the tools that will make your customer experience efforts more effective, and list use cases for each lifecycle stage.

User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.

All apps experience uninstalls. And in many cases, an uninstall doesn’t mean you’ve permanently lost a user. Here’s how to deal with your app uninstall rate.

As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

What is an SDK? And how will a mobile SDK or downloadable SDK tools benefit your app and your brand? Read on.

What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.

Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.

We talked to some of the world’s leading experts on user experience and user retention, and they all agree that keeping customers for the long term isn’t easy. But it’s well worth the effort!

What is user experience? And how can you use UX design principles to improve user interactions in your app?