All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
June 21, 2018

Viral marketing campaigns can’t be forced. But what you do is prepare them to be as share-worthy as possible. These 10 viral examples are boiled down to eight secrets that will help you craft an effective campaign.

June 19, 2018

What do the next two years hold for the future of apps? Here are 15 mobile marketing trends in B2B, mobile gaming, and enterprise mobility that will affect all mobile app development in the near future.

App User Lifecycle
May 24, 2018

These two mobile apps saw they were losing customers and decided to tackle their churn rate head on. Here’s how they won back the users who uninstalled and what it means for your mobile app.

May 10, 2018

Here are 7 A/B tests you can run on everything from onboarding, to push notifications, fonts, and the entire registration process – all in order to improve your app’s user engagement.

April 26, 2018

What strategies are necessary to create an effective omnichannel marketing plan? Here are four that should be utilized.

April 3, 2018

Three crucial lessons from B2C omnichannel marketing that B2B app marketers should learn and implement into their campaigns ASAP.

App User Lifecycle
March 20, 2018

User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.

February 6, 2018

Using Robert B. Cialdini’s 6 principles of influence, you can motivate your customers to use your app more. It’s all about responsibly utilizing marketing psychology to increase engagement with your brand.


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