All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Voice Command App – Why Your Marketing Needs to Adapt to Voice
February 21, 2019

As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.

Why Your Customer Life Cycle Marketing Must Focus on Experiences
App User Lifecycle
February 14, 2019

Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.

What is an SDK? Everything You Need to Know
January 31, 2019

What is an SDK? And how will a mobile SDK or downloadable SDK tools benefit your app and your brand? Read on.

Customer Experience Optimization: Using The Psychology of Optimal Experience to Improve Your App UX
January 10, 2019

What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI
December 27, 2018

Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.

Expert User Retention Wisdom for the Coming Year
December 25, 2018

We talked to some of the world’s leading experts on user experience and user retention, and they all agree that keeping customers for the long term isn’t easy. But it’s well worth the effort!

User Experience: UX Design Principles That Deliver Awesome Apps
December 13, 2018

What is user experience? And how can you use UX design principles to improve user interactions in your app?

Mobile App Promotion Strategies for Before, During, and After Your Launch
November 29, 2018

These 19 mobile app promotion strategies for before, during, and after your app launch will get you in front of the crowd. Download the PDF checklist as well.

Push Notifications or SMS: Which Should You Use?
November 1, 2018

Should you use push notifications or SMS? There are situations when one is more effective than the other. Here’s how they differ & when you should use each.

Mobile App Landing Page: Designed to Drive Downloads
October 23, 2018

Mobile app landing pages are crucial to increasing downloads and user acquisition efforts. Here’s what elements to include in yours, plus tips on how to optimize them for maximum efficiency.


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