This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Machine learning is the use of AI to give computer systems the ability to make decisions and predict outcomes. For mobile marketers, this is a key tool for scaling efforts to reach more people with personalized messages.
In essence, a user journey map tells a visual story of how a user or customer interacts with your brand. The ultimate goal is not just to inform, but to build stronger bonds between you and your customers.
Viral marketing campaigns can’t be forced. But what you do is prepare them to be as share-worthy as possible. These 10 viral examples are boiled down to eight secrets that will help you craft an effective campaign.
What do the next two years hold for the future of apps? Here are 15 mobile marketing trends in B2B, mobile gaming, and enterprise mobility that will affect all mobile app development in the near future.
Here are 7 A/B tests you can run on everything from onboarding, to push notifications, fonts, and the entire registration process – all in order to improve your app’s user engagement.
What strategies are necessary to create an effective omnichannel marketing plan? Here are four that should be utilized.
Three crucial lessons from B2C omnichannel marketing that B2B app marketers should learn and implement into their campaigns ASAP.