All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
April 3, 2018

Three crucial lessons from B2C omnichannel marketing that B2B app marketers should learn and implement into their campaigns ASAP.

App User Lifecycle
March 20, 2018

User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.

February 6, 2018

Using Robert B. Cialdini’s 6 principles of influence, you can motivate your customers to use your app more. It’s all about responsibly utilizing marketing psychology to increase engagement with your brand.


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