Three crucial lessons from B2C omnichannel marketing that B2B app marketers should learn and implement into their campaigns ASAP.
User engagement metrics show how healthy your app is on various layers. Better user engagement leads to retention, and eventually revenue, referrals, and growth.
Using Robert B. Cialdini’s 6 principles of influence, you can motivate your customers to use your app more. It’s all about responsibly utilizing marketing psychology to increase engagement with your brand.