How do you craft killer mobile marketing copy for push/in-app notifications, emails, SMS, and ads? We reveal the mobile copywriting secrets.
We break down the tools that will make your customer experience efforts more effective, and list use cases for each lifecycle stage.
User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.
As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.
Why customer life cycle marketing needs to focus on experience in order to stay relevant and boost user retention.
What can the psychology of optimal experience, AKA “flow,” teach you about building better user experiences ? Turns out, quite a lot.
Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.