All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow
General
August 15, 2019

What are the repercussions of not focusing on retention from day 1? You ruin your app’s chances of surviving. Here’s why retention can’t be an afterthought.

NPS Metric: Why Your App Shouldn’t Just Rely On This Measurement
General
August 7, 2019

Asking a customer to rate your app on a scale of 0 to 10? Easy. But can NPS be relied upon to predict customer loyalty? Here’s what NPS can and can’t do.

How to Design A/B Testing for More Effective Campaigns
General
July 16, 2019

How do you design A/B testing so it leads to effective campaigns? Here’s a process and framework for constructing your tests in a manner that leads to actionable insights.

Usability Testing: Using Customer Insight to Improve Your App’s UX [Infographic]
General
July 4, 2019

Usability testing is the process of observing how users actually behave in your app, so you can improve the user experience. Here’s how to go about it.

How to Improve Your UX Using Task Analysis
General
June 27, 2019

Use task analysis to break down your most important user goals into tasks & subtasks. Here’s how this can help improve your app’s UX.

4 Creative Ways to Use FOMO to Drive App Engagement
General
June 20, 2019

How can mobile marketers harness the power of FOMO – the fear of missing out? We discuss 4 ways to creatively use FOMO for better engagement in your campaigns.

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics
General
June 6, 2019

What are Nielsen’s 10 usability heuristics & how do you use them to evaluate your app’s user experience? Here’s why heuristic evaluation is crucial to success.

What Are the Different Types of Mobile Apps? And How Do You Choose?
General
May 23, 2019

How do you choose which type of mobile app you should develop for your company? Should you go with native, web, or hybrid? Find out the pros and cons of each.

Agile Marketing: How to Drastically Improve the Performance of Your Growth Team
General
May 9, 2019

How can your marketing team deal with constant deadlines while coping with changing customer needs? One of the most potent methods is Agile marketing.

Give Users Personalized, Persistent Recommendations via App Inbox
General
May 1, 2019

How to use CleverTap ‘s App Inbox with Product Recommendations to cross-sell and upsell to your app users.

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