All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics
June 6, 2019

What are Nielsen’s 10 usability heuristics & how do you use them to evaluate your app’s user experience? Here’s why heuristic evaluation is crucial to success.

What Are the Different Types of Mobile Apps? And How Do You Choose?
May 23, 2019

How do you choose which type of mobile app you should develop for your company? Should you go with native, web, or hybrid? Find out the pros and cons of each.

Agile Marketing: How to Drastically Improve the Performance of Your Growth Team
May 9, 2019

How can your marketing team deal with constant deadlines while coping with changing customer needs? One of the most potent methods is Agile marketing.

Give Users Personalized, Persistent Recommendations via App Inbox
May 1, 2019

How to use CleverTap ‘s App Inbox with Product Recommendations to cross-sell and upsell to your app users.

Churn Analysis: Why Predicting App User Attrition is Crucial to Preventing It
April 25, 2019

Churn analysis is an important step in your app’s growth, but how do you conduct one? And can you successfully predict user churn?

Mobile Copywriting Secrets for Killer Response Rates
April 11, 2019

How do you craft killer mobile marketing copy for push/in-app notifications, emails, SMS, and ads? We reveal the mobile copywriting secrets.

Customer Experience: Tools to Build Outstanding Experiences
March 21, 2019

We break down the tools that will make your customer experience efforts more effective, and list use cases for each lifecycle stage.

User Experience Optimization: Process and Techniques for Continuous App Improvement
March 7, 2019

User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.

Why App Uninstalls Aren’t Forever
February 28, 2019

All apps experience uninstalls. And in many cases, an uninstall doesn’t mean you’ve permanently lost a user. Here’s how to deal with your app uninstall rate.

Voice Command App – Why Your Marketing Needs to Adapt to Voice
February 21, 2019

As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.


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