All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
September 27, 2018

In SMS marketing, one tactic you should us is SMS short code: a marketing channel where every recipient has opted in & which allows you to send up to 100 SMS messages per second. Here’s why it’s useful.

September 13, 2018

These data visualization best practices allow you to squeeze an enormous amount of data into a smaller space and still communicate efficiently.

Data Science
August 30, 2018

To track your performance, use KPIs. But remember there are both leading & lagging indicators. Learn them and why they’re crucial to analytics.

App User Lifecycle
August 16, 2018

This is the essence of lifecycle marketing: communicate at every stage with relevant offers or support, and make them actively use your app.

July 24, 2018

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

July 17, 2018

Machine learning is the use of AI to give computer systems the ability to make decisions and predict outcomes. For mobile marketers, this is a key tool for scaling efforts to reach more people with personalized messages.

July 3, 2018

In essence, a user journey map tells a visual story of how a user or customer interacts with your brand. The ultimate goal is not just to inform, but to build stronger bonds between you and your customers.

June 21, 2018

Building a viral marketing campaign is unpredictable yet with the right strategy in place, entirely possible. We’ve uncovered secrets from 10 successful viral video marketing campaigns to reveal 8 actionable tips.

June 19, 2018

What do the next two years hold for the future of apps? Here are 15 mobile marketing trends in B2B, mobile gaming, and enterprise mobility that will affect all mobile app development in the near future.

App User Lifecycle
May 24, 2018

These two mobile apps saw they were losing customers and decided to tackle their churn rate head on. Here’s how they won back the users who uninstalled and what it means for your mobile app.


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