What are the repercussions of not focusing on retention from day 1? You ruin your app’s chances of surviving. Here’s why retention can’t be an afterthought.
Asking a customer to rate your app on a scale of 0 to 10? Easy. But can NPS be relied upon to predict customer loyalty? Here’s what NPS can and can’t do.
How do you design A/B testing so it leads to effective campaigns? Here’s a process and framework for constructing your tests in a manner that leads to actionable insights.
Usability testing is the process of observing how users actually behave in your app, so you can improve the user experience. Here’s how to go about it.
How can mobile marketers harness the power of FOMO – the fear of missing out? We discuss 4 ways to creatively use FOMO for better engagement in your campaigns.
What are Nielsen’s 10 usability heuristics & how do you use them to evaluate your app’s user experience? Here’s why heuristic evaluation is crucial to success.
How do you choose which type of mobile app you should develop for your company? Should you go with native, web, or hybrid? Find out the pros and cons of each.
How can your marketing team deal with constant deadlines while coping with changing customer needs? One of the most potent methods is Agile marketing.
How to use CleverTap ‘s App Inbox with Product Recommendations to cross-sell and upsell to your app users.