All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

What is Augmented Reality? How AR is Changing Mobile
November 27, 2018

Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed

Retention Rate: How to Calculate Customer Retention [Calculator]
November 20, 2018

So you’ve successfully brought in a new customer and they made a purchase, now’s the time to about-face and worry

What Does In-App Purchase Mean in Mobile Marketing?
November 13, 2018

Free admission is priceless … literally. But freedom comes at a price. We are more than happy to accept free

MMS vs SMS: How Are These Messaging Services Different?
October 25, 2018

SMS and MMS are widely used acronyms in mobile marketing, even by those who only vaguely understand what they stand

What is Growth Marketing? Definition, Benefits, and Strategies
October 17, 2018

Let’s face it, finding quick hacks for growth that actually work is as common as finding indisputable evidence of Bigfoot.

Mobile App Design Tips for a World-Class User Experience
October 9, 2018

If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

16 Welcome Message Examples for Effective Onboarding Emails
October 2, 2018

A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful

Emoji Marketing Data Study With Push Notification Trends
September 25, 2018

Lol 😂 omg, really? If you have any friends in the world (👯) then you have likely received an emoji

What is a Control Group and Why is it Important in Testing?
September 18, 2018

A control group is essential when running marketing tests. Measuring against a benchmark with no interaction with variables to determine statistical significance.

App Store Optimization + Ranking Factors
September 11, 2018

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,


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