All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

14 App Install Ads That Are Winning The User Acquisition Game
May 21, 2019

App install ads are one of the most important strategies for mobile marketers to master to acquire new users. Learn by example as we cover search ads, social media ads, interstitial ads, and more.

What is App Localization? And How Does it Compare to Internationalization?
May 16, 2019

App localization enables exceptional market growth by appealing to users around the world. Take a look for strategies to begin your app localization.

What are Progressive Web Apps and Are They Worth It?
May 14, 2019

Progressive web apps are the modern web approach to integrating itself as a mobile app. Learn the requirements, advantages, disadvantages, and examples of successful PWAs.

What Are Webhooks? And Why Should You Get Hooked?
May 7, 2019

Webhooks can be used to manage triggered events and as an alternative to the stream of data from an API. Learn what webhooks are, how they compare to APIs, and how they can be used.

What are Interstitial Ads and How To Use Them Without Penalty
May 2, 2019

What are interstitial ads and why marketers must get them right or face penalty. The user experience of ads is becoming more important to avoid the overzealous pop-up ad craze of the early internet.

What Is A Minimum Viable Product + Methodologies For Marketers
April 30, 2019

Minimum viable product methodologies for building great products for startups and more. We use the Eisenhower matrix to outline the first product roadmap for early adopters.

Hyper-Casual Games Gone Viral
April 23, 2019

How did hyper-casual games become so popular and what monetization strategies are they using? We include what can be learned from popular gaming apps for your mobile marketing efforts.

15 Call-to-Action Buttons From The World’s Best Mobile Marketers
April 18, 2019

Call-to-action buttons must inspire users to take the next step towards engagement or becoming a paying customer. Featuring 15 examples from experts testing their CTAs.

21 Value Proposition Examples and Takeaways From Billion Dollar Companies
April 16, 2019

Value proposition examples from companies generating billions of dollars in value can offer unique insights and takeaways. We cover 21 examples of the best value propositions for business.

Marketing to Millennials: Your Lit Guide
April 9, 2019

Marketing to millennials can feel like another language. Learn what appeals to and offends millennials in marketing. Millennial translation guide included.


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