All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
September 18, 2018

A control group is essential when running marketing tests. Measuring against a benchmark with no interaction with variables to determine statistical significance.

September 11, 2018

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

September 4, 2018

What keeps a customer coming back? Customers are gained and lost over the lifetime of any company, but a truly

August 28, 2018

When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword

August 21, 2018

“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional

August 14, 2018

There are certain characteristics and psychological qualities that make you, you. Psychographic segmentation capitalizes on this by dividing customers based

August 7, 2018

Mobile app retention continues to plague mobile marketing teams, with the large majority of users abandoning applications within the first

July 31, 2018

If you have a smartphone you have almost certainly seen a push notification. It might surprise you to learn that

January 11, 2018

Smart mobile marketers know that user retention is the lifeblood of a successful app. In fact, a 10% uptick in

December 13, 2017

As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention


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