All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Exponential Growth to Compound Your Business Model
March 5, 2019

How can business and marketing teams plan for and capitalize on exponential growth? We include the definition, formula, and tips to harness exponential growth.

Build vs. Buy: Developing The Big Picture Approach
February 26, 2019

To build or buy software is a decision that haunts the C-suite but through comparison and situational awareness the right answer can be calculated. Learn our approach to build vs buy.

Solving the Product-Market Fit Puzzle
February 19, 2019

Product market fit is like a rite of passage all businesses must achieve. Learn how it can look different and how minimum viable product-market fit can be enough.

Cart Abandonment Strategies To Boost Recovery Rates
February 12, 2019

Mobile cart abandonment rates are among the highest. Learn how mobile marketers should handle abandoned carts to recover prospective customers and recapture lost revenue.

10 Books Mobile Marketers Recommend You Should Read
February 5, 2019

Books about marketing that are not exhaustively written about are rare. Even rarer is the time it takes to read them. We’ve compiled 10 book recommendations from famous mobile marketers.

Privacy Policies of Popular Mobile Apps Compared
January 29, 2019

Privacy policies of popular mobile apps address the changing environment surrounding data protection and privacy. Can the average American understand what they agree to?

How Data Science is Taking Over Mobile Marketing
January 22, 2019

Data science is growing in popularity among mobile app companies and their marketing teams. Learn more about examples, strategies, and tips for data science in your marketing.

Data Study: Premium App Analysis of The App Store and Google Play
January 15, 2019

Paid apps compete with free apps in the Apple App Store and Google Play on numerous factors. This study reveals how premium apps survive in a freemium world.

Measuring the Viral Coefficient: Reliability vs. Liability
January 8, 2019

The viral coefficient is, like net promoter score, an indicator of positive network effects that should be measured. Is it a reliable metric in your business analysis?

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]
January 3, 2019

Users uninstall apps for a number of reasons. Hear 2,000 Americans as they tell you the top reasons they uninstall apps in this survey.


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