How can business and marketing teams plan for and capitalize on exponential growth? We include the definition, formula, and tips to harness exponential growth.
To build or buy software is a decision that haunts the C-suite but through comparison and situational awareness the right answer can be calculated. Learn our approach to build vs buy.
Mobile cart abandonment rates are among the highest. Learn how mobile marketers should handle abandoned carts to recover prospective customers and recapture lost revenue.
Books about marketing that are not exhaustively written about are rare. Even rarer is the time it takes to read them. We’ve compiled 10 book recommendations from famous mobile marketers.
Paid apps compete with free apps in the Apple App Store and Google Play on numerous factors. This study reveals how premium apps survive in a freemium world.
The viral coefficient is, like net promoter score, an indicator of positive network effects that should be measured. Is it a reliable metric in your business analysis?
Users uninstall apps for a number of reasons. Hear 2,000 Americans as they tell you the top reasons they uninstall apps in this survey.