A control group is essential when running marketing tests. Measuring against a benchmark with no interaction with variables to determine statistical significance.
What keeps a customer coming back? Customers are gained and lost over the lifetime of any company, but a truly
When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword
“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional
There are certain characteristics and psychological qualities that make you, you. Psychographic segmentation capitalizes on this by dividing customers based
If you have a smartphone you have almost certainly seen a push notification. It might surprise you to learn that
Smart mobile marketers know that user retention is the lifeblood of a successful app. In fact, a 10% uptick in