All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Microinteractions for Meaningful Moments in UX Design
June 18, 2019

Microinteractions improve user interfaces by providing context around an action or desired intent. Attention to details like this can have a disproportionately large impact on the overall user experience.

What Is Enterprise Architecture (EA)?
June 13, 2019

Enterprise architecture has become increasingly more important as our businesses become more dependent on the data, information, and technology being built. Understand the concepts, frameworks, and arguments for architecting the future of enterprise software.

20 App Marketing Strategies Proven For User Acquisition
June 11, 2019

Learn how to market an app with these 20 proven app marketing strategies to boost business and grow your app’s user base. Featuring the mobile app marketing strategies from examples.

Introduction to Natural Language Processing (NLP)
June 4, 2019

Natural language processing (NLP) is the ability for computers to recognize, parse, understand, and perform a function based on human speech or text as input. This introduction to NLP covers why it’s difficult, how NLP is used today, and more.

In-App Messages for Onboarding and Engagement
May 30, 2019

In-app messages are a great way to interact with your customers. Check out our article to learn about in-app messaging best practices and how they benefit your app’s users!

Behavioral Segmentation: Definition, Examples, and Strategies
May 28, 2019

Behavioral segmentation is the process of allocating your business and marketing efforts that appeal to similar sub-segments of your customers. These behavioral segmentation examples and strategies will help clarify the definition.

14 App Install Ads That Are Winning The User Acquisition Game
May 21, 2019

App install ads are one of the most important strategies for mobile marketers to master to acquire new users. Learn by example as we cover search ads, social media ads, interstitial ads, and more.

What is App Localization? And How Does it Compare to Internationalization?
May 16, 2019

App localization enables exceptional market growth by appealing to users around the world. Take a look for strategies to begin your app localization.

What are Progressive Web Apps and Are They Worth It?
May 14, 2019

Progressive web apps are the modern web approach to integrating itself as a mobile app. Learn the requirements, advantages, disadvantages, and examples of successful PWAs.

What Are Webhooks? And Why Should You Get Hooked?
May 7, 2019

Webhooks can be used to manage triggered events and as an alternative to the stream of data from an API. Learn what webhooks are, how they compare to APIs, and how they can be used.


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