All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Mobile App Security Threats and Secure Best Practices
March 19, 2019

Is your mobile app secure?   It shouldn’t come as a surprise that mobile apps are targeted by hackers, given

Power User Curve For Mobile Marketing Superheroes
March 13, 2019

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

14 Referral Email Examples For Sharing Refer-A-Friend Campaigns
March 12, 2019

Inspiration from companies using refer-a-friend campaigns within their referral emails and other transactional emails. Use these examples to guide your referral strategy.

Exponential Growth to Compound Your Business Model
March 5, 2019

How can business and marketing teams plan for and capitalize on exponential growth? We include the definition, formula, and tips to harness exponential growth.

Build vs. Buy: Developing The Big Picture Approach
February 26, 2019

To be built or to be bought, that is the question. You are not alone. The software development conundrum of

Solving the Product-Market Fit Puzzle
February 19, 2019

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Cart Abandonment Strategies To Boost Recovery Rates
February 12, 2019

Mobile cart abandonment rates are among the highest. Learn how mobile marketers should handle abandoned carts to recover prospective customers and recapture lost revenue.

10 Books Mobile Marketers Recommend You Should Read
February 5, 2019

Books about marketing that are not exhaustively written about are rare. Even rarer is the time it takes to read them. We’ve compiled 10 book recommendations from famous mobile marketers.

Privacy Policies of Popular Mobile Apps Compared
January 29, 2019

Privacy policies of popular mobile apps address the changing environment surrounding data protection and privacy. Can the average American understand what they agree to?

How Data Science is Taking Over Mobile Marketing
January 22, 2019

Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest


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