All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
January 22, 2019

Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest

January 15, 2019

Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium

January 8, 2019

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

January 3, 2019

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

December 18, 2018

“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing

December 11, 2018

“We should be paying for customers?”   “Don’t customer pay us?” Paying for customers might seem paradoxical. But unfortunately, you

December 4, 2018

If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between

November 27, 2018

Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed

November 20, 2018

So you’ve successfully brought in a new customer and they made a purchase, now’s the time to about-face and worry

November 13, 2018

Free admission is priceless … literally. But freedom comes at a price. We are more than happy to accept free


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