As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Black Friday is what the US retailers consider the mega shopping event of the year where traditionally all retail stores

The success of your mobile app depends on your ability to engage with your users based on their individual behavior

In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared

App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,

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