Optimize campaigns for Black Friday & Cyber Monday

Black Friday is what the US retailers consider the mega shopping event of the year where traditionally all retail stores stay open till late and offer promotional sales to shoppers.  In 2015, for the first time, brick and mortar companies took a back seat to online shoppers. Adobe Digital Index reported that that shoppers spent $2.74

10 Smart Mobile App Marketing Campaigns for Product Managers

The success of your mobile app depends on your ability to engage with your users based on their individual behavior and their actions within your app. Whether you’re a Product Manager or Developer, you need a smart mobile marketing strategy to drive user retention. CleverTap has outlined ten key customer life moments below and ten examples

Forrester & CleverTap Webinar: How to Increase Mobile Conversions Using Behavioral Segments

In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared over the last five years.  Market research shows there has been a dramatic mobile mind shift among consumers, and mobile users are now engaging 2x more than web users on a daily basis. What is a mobile

How Streamago Cracked the Code for Mobile Retention for New App Users

Can’t stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off your comedy chops? Enter Streamago, the trendy new live video streaming app that is becoming the new way to socialize with friends, family and communities.  Go live and share your voice with anyone you like. Be