All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Use Content Flows to Analyze Popular Conversion Paths in a Single View
January 23, 2019

Create an additional messaging section inside your app by having customizable notifications that enhances your user experience and engagement.

Using Precomputed Segments to Engage Users with Real-time Content
January 9, 2019

Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

A Primer on Uninstall Tracking: How and Why Apps Should Use It To Reduce Churn
December 19, 2018

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

CleverTap’s Coeus Data Science Engine Designed to Help You Drive More Meaningful Engagement
October 18, 2018

This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more

Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI
October 16, 2018

Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

File Sharing App AXEL’s Secret to Doubling Retention Rates: Smart User Segmentation
Customer Spotlight
September 5, 2018

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

Top 3 Trends Affecting the Mobile Analytics Market From Gartner’s Latest Report
August 29, 2018

Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the

Your Road to a GDPR-Compliant Mobile Engagement Experience
May 23, 2018

On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is

HIPAA Compliance for Mobile Marketers
May 3, 2018

Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking

How to Use Flows to Unlock User Behavior Patterns
April 4, 2018

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As


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