All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
General
July 10, 2018

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

General
June 26, 2018

The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at

General
May 29, 2018

No matter what type of app you have, every single one of your users is unique – and each one

General
May 22, 2018

Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only

General
May 1, 2018

With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But

App User Lifecycle
April 17, 2018

Savvy mobile marketers know that using the right messaging channel at the right time is a must for creating an

General
April 10, 2018

Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the

General
March 27, 2018

Omnichannel Marketing isn’t just another meaningless buzzword. It marks a significant shift in how brands need to interact with potential

General
February 20, 2018

Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,

App User Lifecycle
February 13, 2018

You’ve seen the stats: One in four mobile apps are abandoned after the first launch.01 77% of users drop an

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