All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Retention Marketing: How 7 Mobile Brands Create Loyal App Users
December 6, 2018

Brand awareness. Paid ads. App Store Optimization. Downloads and installs. For mobile marketers, success is often measured by the ability

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine
November 22, 2018

Mobile user acquisition is expensive. 💰💰💰 The current average cost per install for iOS is $4.44 and $2.90 for Android

Mobile User Acquisition: 10 Powerful Ways to Attract New Users
October 30, 2018

Even if you’ve put in the work to create an awesome app, your business will fail if nobody knows about

Mobile Data Collection: Improving User Experience While Protecting User Privacy
October 11, 2018

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

How to Use the Google HEART Framework to Measure and Improve Your App’s UX
October 4, 2018

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Beacon Marketing 101: How Today’s Top Retail Brands Attract Customers with Proximity Marketing
September 20, 2018

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

What Is Database Marketing? Why It’s Important and How to Do It Right [Infographic]
September 6, 2018

Database marketing involves collecting customer data to create a personalized experience. Learn the benefits, challenges, and examples of database marketing.

How 6 Top Brands Use Machine Learning Marketing to Create Smarter Campaigns
August 23, 2018

Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data

Onboarding Emails: Best Practices for Increasing Initial App Retention
August 9, 2018

“Users try out a lot of apps but decide which ones they want to stop using within the first 3-7

What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About
August 2, 2018

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,


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