All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
February 13, 2018

You’ve seen the stats: One in four mobile apps are abandoned after the first launch.* 77% of users drop an

App User Lifecycle
January 30, 2018

If you’re overwhelmed by mobile app metrics, you’re not alone. Almost every app owner I meet starts the conversation with

January 23, 2018

Emojis are everywhere: on your phone, on social media, even in the news. We use them every day for casual

January 17, 2018

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

January 4, 2018

Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app

December 19, 2017

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

November 21, 2017

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

November 7, 2017

Push notifications are all about bringing users back into your app. You have to be creative enough to stand out

App User Lifecycle
October 17, 2017

A 10% increase in user retention can increase the value of a business by more than 30%. Forget awareness. Forget

Data Science
October 5, 2017

“Where in the onboarding process are we losing the most users?” “Which channels are our power users coming from?” “Where


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