All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Personalized Marketing: 5 Simple Rules for Better Mobile Marketing Personalization
January 24, 2019

Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before

Surprising Mobile Marketing Stats for Success in 2019
January 1, 2019

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

Mobile App Surveys: How to Collect In-App User Feedback (And What to Do With It)
December 20, 2018

Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and

Retention Marketing: How 7 Mobile Brands Create Loyal App Users
December 6, 2018

Brand awareness. Paid ads. App Store Optimization. Downloads and installs. For mobile marketers, success is often measured by the ability

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine
November 22, 2018

Mobile user acquisition is expensive. 💰💰💰 The current average cost per install for iOS is $4.44 and $2.90 for Android

Mobile User Acquisition: 10 Powerful Ways to Attract New Users
October 30, 2018

Even if you’ve put in the work to create an awesome app, your business will fail if nobody knows about

Mobile Data Collection: Improving User Experience While Protecting User Privacy
October 11, 2018

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

How to Use the Google HEART Framework to Measure and Improve Your App’s UX
October 4, 2018

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Beacon Marketing 101: How Today’s Top Retail Brands Attract Customers with Proximity Marketing
September 20, 2018

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

What Is Database Marketing? Why It’s Important and How to Do It Right
September 6, 2018

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical


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