All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
General
December 6, 2018

Brand awareness. Paid ads. App Store Optimization. Downloads and installs. For mobile marketers, success is often measured by the ability

General
November 22, 2018

Mobile user acquisition is expensive. 💰💰💰 The current average cost per install for iOS is $4.44 and $2.90 for Android

General
October 30, 2018

Even if you’ve put in the work to create an awesome app, your business will fail if nobody knows about

General
October 11, 2018

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

General
October 4, 2018

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

General
September 20, 2018

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

General
September 6, 2018

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. They may be buzzwords, but they’re also critical

General
August 23, 2018

Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data

General
August 9, 2018

“Users try out a lot of apps but decide which ones they want to stop using within the first 3-7

General
August 2, 2018

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,

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