Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
Good news! Mobile traffic is up. Waaaaaaaaay up. The average consumer now spends 3 hours a day in mobile apps.
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
You have a lot of goals for your app: create something cool that helps people. Offer an amazing user experience.
Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and