All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market
Customer Spotlight
August 15, 2018

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

How India’s Biggest Sports Gaming Platform, Dream11, Drove Exceptional User Growth During IPL 2018
Customer Spotlight
June 20, 2018

The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing

How Cleartrip Drives Hyper-Growth Using CleverTap’s Mobile Marketing Platform
Customer Spotlight
May 16, 2018

As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth

User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue
Customer Spotlight
March 22, 2018

At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

Is Your E-Commerce Mobile App Ready For The Holiday Season?
November 23, 2017

The holiday season is coming up, and you know what that means. Compared to last year people are going to

How AI is changing the day of inbound marketers
June 29, 2017

Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in

6 Ways to segment your app audience to increase engagement
App User Lifecycle
June 1, 2017

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

10 In-App Messaging Best Practices – Some Will Surprise You
App User Lifecycle
April 27, 2017

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

Big Data is not about the Data, but the Analytics
February 26, 2017

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business


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