Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy new toy the users are excited about and are giving their attention to. But, if you do not give them enough reasons to keep coming back to your app and engage with it, there is a high chance that they will forget about your app and eventually uninstall it (‘out-of-sight is out-of-mind’ and will fall into the ‘discarded’ box of toys)
With growing competition, marketers are spending more and more dollars on acquiring these new users. Thus, a churn is a lot costlier to mobile app businesses now than ever before. Smart engagement strategies and tactics that will help to increase retention and reduce churn are a lot cheaper than the typical acquisition campaigns. Thus for a marketer, it is no longer just about acquiring more users. It is also about ensuring that these users are retained and don’t end up in the the attrition funnel.
Recognizing the importance of engagement and retention for mobile app businesses, we deep dove into this science of Engagement along with User Retention. After analyzing tens of thousands of marketing campaigns and behaviour of millions of users across leading brands, we have published a comprehensive whitepaper on Mobile Engagement and Retention.
In this white paper, CleverTap talks about the primary tools of trade used by various businesses to understand user behaviour. It exemplifies the various applications of funnels, cohorts and user segmentation in different business use cases to explain how your users are interacting with your app, what user flows are they following the most, how your segments of interest are behaving and how you can influence them to perform the optimal action.
This paper details:
This white paper provides a holistic view of Mobile Marketing and App Engagement. To learn more about strategies on how to set up effective campaigns across the entire lifecycle of users, so that you can retain acquired users, drive app engagement and win back lost users, download the white paper now.